TRI HARD Series Announces Official Nutrition Partner: AG1
Fueling Athletes With Purpose – One Scoop at a Time
TRI HARD Series, a premier triathlon event series built for driven competitors and everyday athletes alike, is proud to announce AG1 as its official nutrition partner for the upcoming season. This new partnership unites two brands committed to excellence, performance, and science. AG1 – trusted by world-class triathletes like Els Visser, Laura Philipp, Kat Matthews, and Gustav Iden – delivers a comprehensive daily nutrition solution designed to support energy, mental focus, immune defense, digestion, and recovery.¹²³
“We’re thrilled to welcome AG1 to the TRI HARD Series,” said TRI HARD Series organizer Jefry Visser. “Our athletes are always looking for smart, effective ways to boost their micronutrient intake, support recovery, and stay consistent. AG1 offers a daily routine that’s grounded in science, trusted by professionals, and easy to integrate into even the busiest training schedules.”
What is AG1?
AG1 is a science-driven daily nutrient boost, delivering high-quality ingredients in a single scoop – including essential vitamins, minerals, probiotics, antioxidants, and plant compounds. Formulated by scientists, and nutritionists, each scoop is based on the latest research – designed to help the body absorb and utilize nutrients efficiently, when it matters most.
● Energy & Mental Focus 3 : B-vitamins (B2, B6, B12), and vitamin C help with the energy levels and Zinc supports focus – without the caffeine crash.
● Immune Support 1 : Zinc, selenium, and vitamin C support the immune system, especially under intense physical stress.
● Digestion 4 : Calcium supports the digestive function. Also, AG1 was shown to enrich the gut microbiome, more than doubling the levels of friendly bacteria typically found in a healthy gut*.
● Recovery & Resilience 5,6 : Antioxidants from Adaptogens help the body recover from intense sessions and B-Vitamins help adapt to stress.
Why AG1 and TRI HARD Series?
Both AG1 and TRI HARD Series share a commitment to going beyond limits – pushing with purpose, backed by science and integrity. This partnership helps athletes to prepare, perform, and recover, with a product that’s proven, portable, and powerful.
AG1 is:
● Clinically Validated: Backed by clinical trial and over a decade of research
● Tested & Trusted: Every batch is rigorously tested for purity and quality, and listed on the Cologne List®, ensuring the highest safety standards for competitive athletes
● Designed for Endurance: Used by triathletes across the globe – from beginners to elite podium finishers
● Simple & Effective: One scoop. Once a day. A nutrient boost that fits any training plan.
As part of the partnership, TRI HARD athletes will enjoy access to exclusive AG1 samples, science-backed educational content, and on-site activations at key events – offering a hands-on opportunity to experience how AG1 can support training, race day, and beyond.
Footnotes:
1. Immune System
Vitamins A, C, B6 and B12 as well as folate, zinc, copper and selenium contribute to the normal function of the immune system. Vitamin C contributes to the normal function of the immune system during and after intense physical exercise (the positive effect is achieved if 200 mg of vitamin C are taken daily in addition to the recommended daily dose (80 mg). AG1 contains 420 mg vitamin C).
2. Metabolism
Vitamins C, B6, B12, riboflavin, niacin and pantothenic acid contribute to normal energy-yielding metabolism and to the reduction of tiredness and fatigue. Biotin, zinc and chromium contribute to normal macronutrient metabolism.
3. Focus & Mental Performance
With pantothenic acid, AG1 contributes to normal mental performance. Zinc contributes to
normal cognitive function.
4. Digestion
Calcium supports the normal function of digestive enzymes.
5. Nervous System & Resilience
With vitamins C, B6, B12, B1, B3 and B7 AG1 contributes to normal psychological function and to normal functioning of the nervous system.
6. Antioxidants/Cell Protection:
With vitamins E and C as well as riboflavin, zinc, copper and selenium, AG1 contributes to the protection of cells from oxidative stress. Phosphorus contributes to normal function of cell membranes.
*In a double-blind, randomized, placebo-controlled clinical trial assessing AG1 over 1 month. Study result for a similar version of AG1, which is transferable to the current product. More info at www.drinkag1.com/science.
